The Inaugural London Gala in 2013 raised over £1.2 million for the Novak Djokovic Foundation to support vulnerable and disadvantaged children in Djokovic’s native Serbia. The evening drew celebrities, models, and royalty alike and featured a live auction of one of a kind experiences and collectables such as a yacht getaway with Goldie Hawn and Kate Hudson, a guitar signed by Ronnie Wood, and a holiday at Richard Branson’s private island.

Famed mentalist Lior Suchard stunned the crowd with a performance and the evening also featured a mini tennis match with Goldie Hawn and Kate Hudson participating. Attendees included: Goldie Hawn, Kate Hudson, Naomi Campbell, Ronnie Wood, Gerard Butler, Jonathan Ross, Matt Bellamy, Boris Becker, Sir Richard Branson, Sarah Ferguson, Duchess of York, Princess Beatrice, and Princess Eugenie.

​